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Every rink should have a pro-shop or sales
area. Skate sales in and of themselves do not translate into
a huge amount of income for a roller rink, but it does help
a rink insure that they have return skaters. Once a person
has their own pair of skates they will begin to go skating
on a more regular basis. Train your employees to be sales
people, and encourage them to sell skates through commissions
or sales bonuses.
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Choose about three different skates at three different
price points and keep a working inventory of those models. If
you don't stock skates, you will not sell skates. Also, keep
plenty of wheels, bearings, laces, sox, and other accessories
on hand.
Use plenty of lighting in your sales area with a white or light
colored background. Slatwall usually works best for displaying
skates, and use a display case for showing wheels, bearings,
laces, and other accessories. |
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