Roller Skating is a planned activity. Families will not drive by your facility, see the sign, and suddenly decide to go skating. This means that you do not have to have the most prime piece of real estate in your area. Look at your facility as a land investment. Buy a piece of property that should be in the prime area of town in about ten years. If possible, buy more land then you need, with the hope of eventually selling off some of the frontage.

Make sure that you check for any city or county building restrictions. Some rinks could have saved over several hundred thousand dollars if they had built three miles down the road and moved outside of the city limits.